We’ve had a booth at the Homeshow in Anderson for several years now. This Fall show was very lightly attended, coming on the heels of the stock market problems. In the past, it’s been a decent way to meet people in a non-threatening environment. We give out schwag (free promotional items). A memorable moment from today was when a woman took my offered schwag, and when I recited my usual spiel “Please remember us if you know anyone buying or selling a home,” she replied, “I’m an agent myself” turned and walked off. Took my schwag, and cut me off at the knees all at once. That was harsh. Ow. You gotta have thick skin in this business. I marvel at her, really. I could never be that cold.
We need to come up with a new banner too. We have been successful in past shows by giving an instant estimate of house value using Zillow or some other instant valuator. It gets people talking real estate, and that’s the important thing, from our perspective. Anyway at this show, the new, much lower valuations hit several people very hard. They had leveraged all their equity or whatever, and were now seriously upside down on value. Gosh, nothing like making people REALLY SAD to make a good impression at a trade show. We need a new reason to speak with people.
Things could be so different now
It used to be so civilized
You will always wonder how
It could have been if you’d only lied
Its too late to change events
Its time to face the consequence
For delivering the proof
In the policy of truth
Depeche Mode –Policy of Truth Too true.