We’ve had a booth at the Homeshow in Anderson for several years now. This Fall show was very lightly attended, coming on the heels of the stock market problems. In the past, it’s been a decent way to meet people in a non-threatening environment. We give out schwag (free promotional items like Custom Water bottles). A memorable moment from today was when a woman took my offered schwag, and when I recited my usual spiel “Please remember us if you know anyone buying or selling a home,” she replied, “I’m an agent myself” turned and walked off. Took my schwag, and cut me off at the knees all at once. That was harsh. Ow. You gotta have thick skin in this business. I marvel at her, really. I could never be that cold.
Ultimately, trade shows are an excellent opportunity to bring your products and services to a wider audience. However, in order for your exhibition to be a success, you need to make sure that you are as prepared as possible. For example, if you want passers-by to be drawn to your table you need to make sure that your corner of the exhibition hall is as inviting as possible. This year, I invested in a bright and colourful poster that I designed and printed using an online template on a website similar to MyCreativeShop. It definitely worked to our advantage as it captured the attention of quite a few people!
We have already started making plans for our next trade show. We want to come up with a new trade show banner, as well as more professional promotional material that we can utilize at events like this. Anyway at this show, the new, much lower valuations hit several people very hard. They had leveraged all their equity or whatever, and were now seriously upside down on value. Gosh, nothing like making people REALLY SAD to make a good impression at a trade show. We need a new reason to speak with people.
Things could be so different now
It used to be so civilized
You will always wonder how
It could have been if you’d only lied
Its too late to change events
Its time to face the consequence
For delivering the proof
In the policy of truth
Depeche Mode –Policy of Truth Too true.