Another viral music video

One viral video leads to another, apparently. In case you haven’t seen it.

I’m old enough to remember cartoons by Rube Goldberg. He drew illustrations of kinetic stuff like this, except you the reader had to use your imagination as to how it would all actually play out. This commercial video makes no reference to Rube, but perhaps for good reason. Turns out he is protected by copyright, despite being dead for 40 years. There’s even a Rube Goldberg merchandise website. I wonder if after these artists are long dead, somebody will be merchandising viral videos with their OK-Go trademark?